Creativity shouldn’t start at the finish line.

Infuse creativity and evolving new tactics early in the strategic process.

Marketers tend to bring in an advertising copywriter at the end of the strategic process, after the marketing and branding plans have been set in stone and it’s time to create the advertising. I can help you infuse creative concepting and powerful writing throughout the marketing process producing:

• Exciting, innovative marketing strategies
• A well-defined, breakthrough brand
• Brilliant messaging – in old and new media 

And just like my copywriting is in the context of your marketing objectives, my branding and marketing advice is always within the context of today’s evolving advertising world.  That’s why part of my service includes constantly researching and working with the latest communication tools and emerging trends.

Through my blog Evo and my monthly newsletter Write at the Forefront, you can join in with a connected group of professionals eager to learn about what’s evolving in what is truly a historical time for marketing and advertising.

Marketing and branding services

Marketing Ideas

Setting quantitative marketing objectives and goals is easy.  But do you have the creative ideas it takes to reach those numbers?  A truly unique strategic approach is like a great ad – it must be original, exciting, and capture your target market.  See how gmwrites has produced marketing ideas.

Deliverables:

• Creative strategic approaches
• Marketing plan writing
• Creative brief writing
• Insight on successful approaches throughout the industry

Brand Messaging

Your brand is like a person.  You want to be able to identify and relate the character of your brand in as few words as possible. As a writer, I can help you define your organization’s character with a methodology that is as memorable as it is cost-effective.  Learn more about how my BrandGlance can help develop your brand messaging.

Deliverables:

• Assistance in developing BrandGlance, a one-page brand architecture that can be translated into keywords for search engine optimization.
• Consulting for fine-turning any pre-existing branding materials.