Often regarded as a separate universe from typical “brand” oriented advertising, direct marketing requires a different approach.
- The Alliance
This health insurance cooperative wanted to entice human resource professionals to attend their annual seminar.
- Planet Newsletter
Moving to a new locale, Planet Newsletter needed a postcard to let its clients know it was not only a mover, but a shaker too.
Boring. Dull. Unimaginative. Say what you will, this envelope increased response by nearly 40% and was projected to bring in an additional $400,000 in annual renewable premium.
- Parson Consulting The name of the game was to take a slightly dry topic, like financial consulting, and make it catch the eye of a CFO.